Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson

In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.

Alcohol Marketing, Marketing & Consumerism, Television

Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages

In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.

Alcohol Marketing, Marketing & Consumerism

Buy Nothing Day

In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.

Marketing & Consumerism

Marketing to Teens: Talking Back

This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.

Marketing & Consumerism

Wacky Media Songs: Making and Remixing

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on enabling students to make media and use existing content for their own purposes.

Internet & Mobile, Marketing & Consumerism, Media Literacy 101, Media Production, Movies, Music, Television

Marketing to Teens: Alternate Ads

In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.

Marketing & Consumerism

Dealing with Marketing: What Parents Can Do

Educate your kids about advertising and how marketers target young people

Marketing & Consumerism

Electronic gifts for preteens and teens (other than video games)

As your kids grow older, their gift requests may start to look a lot different than when they were younger. While they once circled all the toys in the holiday catalogues that arrived at the door, now they are sending parents text messages or Google Docs with links to their wish list items.

Digital Health, Marketing & Consumerism, Media Production, Parents, Video Games

$uper Bowl

The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.

Marketing & Consumerism, Sports

It’s Not Easy Buying Green

There's an old urban legend called “the water engine,” which tells of the discovery of a way to turn water into fuel. There are variations to the story – sometimes it's tap water, sometimes sea water; in recent versions it's specified the fuel is nonpolluting – but the ending is always the same: the invention is suppressed by the oil companies, either by buying the invention and burying it or by forcing the inventor into ruin and suicide.

Marketing & Consumerism, Resources