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Adversmarts: Introduction to Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Just a Joke? Printable activity sheet 

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Cyber Security, Internet & Mobile, Online Hate, Social Networking

Winning the Cyber Security Game

In this lesson students discuss their online experiences and learn how to minimize the potential risks that may be associated with them.

Cyber Security, Digital Citizenship, Internet & Mobile

Classroom Resources to Counter Cyberbullying - Portal Page

Lessons on Cyberbullying for Grades 5-12

The Internet has created a whole new world of social communications for young people who are using e-mail, social networking Web sites, instant messaging, chat rooms and text messaging to stay in touch with friends and make new ones.

Cyberbullying, Digital Citizenship, Internet & Mobile

Addressing AI in the Classroom: Tips for Teachers

Teachers can play a critical role in educating their students about AI, even if they aren’t experts on it. By addressing AI in ways that are designed to build students’ skills and teach them about the pitfalls of relying too much on it, teachers can help build the next generation of citizens who are empowered with the skills necessary to succeed in a world infused with AI technology.

Artificial intelligence, Authenticating Information, Internet & Mobile, Privacy

Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Privacy Rights of Children and Teens

In this lesson, students are introduced to the privacy principles that inform the Alberta and BC Personal Information Protection Acts, Québec’s An Act Respecting the Protection of Personal Information in the Private Sector and the students’ federal Personal Information Protection and Electronic Documents Act (PIPEDA) relating to personal information collection online. They learn ways to find out what personal information may or has been collected by platforms that they use, how to limit data collection about themselves, and the various forms of recourse that are available to them if they feel an organization is not respecting their rights.

Internet & Mobile, Privacy

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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