Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Online Gambling and Youth

This lesson looks at the ways in which online gambling draws in youth and increases the risk that they will become problem gamblers.

Internet & Mobile, Online Gambling

Four tips for managing your kids’ screen time

Minimize screen use, especially for the youngest children:

Digital Health, Excessive Internet Use, Internet & Mobile, Parents, Resources, Television, Video Games

Is your screen use creative?

If you’re wondering how to get started making media on your phone, tablet or computer, animation is a great place to start. You can start doing it as a family activity even when kids are very young and they’ll soon be able to do almost everything themselves.

Internet & Mobile, Media Production

My Voice is Louder Than Hate Teacher Guide

The My Voice is Louder Than Hate teacher’s guide provides an expanded discussion of topics such as online hate, casual prejudice, dehumanization and digital citizenship and detailed instructions on how to present the My Voice is Louder Than Hate lessons in a way that will be emotionally safe for students.

Internet & Mobile, Online Hate

Online Cultures and Values

In this lesson, students are introduced to basic concepts of anthropology and ethnography and explore how they apply to online communities. After performing a digital ethnography project on the norms and values of an online community, students consider how a community’s norms and values are formed and how they can be shaped and influenced.

Digital Citizenship, Internet & Mobile, Online Ethics

Authentication Beyond the Classroom

In this lesson, students discuss “viral” photos, videos and news stories that spread via social media. They are shown how challenging it is to authenticate these using only their content and are introduced to tools and techniques for gauging their accuracy based on context, with an eye towards making wise and responsible decisions about whether or not to forward them to their friends and family.

Authenticating Information, Internet & Mobile