Healthy Food Web
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.
Adversmarts: Understanding Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
Adversmarts: Introduction to Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
Gambling - Overview
Young Canadians today are growing up in a culture where gambling is legal, easily accessible – especially online – and generally presented as harmless entertainment.
Talking to Youth about Online Gambling
Research shows that only a third of parents have discussed gambling with their children, perhaps because parents are generally unaware of their kids’ participation in these sorts of activities. It’s important to talk about it, though: research has found that family members' views about gambling are a major influence on how likely youth are to gamble.
Youth Privacy Online: Take Control, Make It Your Choice
It's been noted more than once that for young people, the Internet is an essentially social environment: besides activities such as social networking, other popular online pastimes such as multiplayer games and even file-sharing all have social components. With all the information youth are sharing online comes concerns about online privacy – and concerns, among parents and educators, about how little concern youth often have about their privacy.
Literacy, Digital Literacy or Media Literacy?
Emerging ideas and trends in the space of new literacies are indeed fluid and, through discussion, seem to always be in a state of constant flux. As teachers and learners engage with online content and media, strategies and pedagogies bounce between conventional and contemporary approaches. This ongoing conversation and discovery is representative of the media landscape itself - always shifting - suggesting that our strategies and approaches should be charged with being able to adapt and grow. A tall order indeed, so how do we build capacity that makes room for convention, innovation and redefinition in literacy?
Teaching the Net Generation: Teachers' Perspectives in Young Canadians in a Wired World
In the early months of 2011, the eyes of the world were on the Middle East, watching as the governments of Egypt, Tunisia and other autocratic regimes buckled under the pressure of democratic protest. Among those watching were a group of elementary students in northern Canada, who were able to watch a live Twitter feed of the protestors and other citizens of the region reporting what was happening. Despite their geographical isolation, these students were connected to events happening halfway around the world, thanks to the efforts of their teacher to bring digital media into the classroom.