Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
Kids, Alcohol and Advertising - Lesson 3: Understanding Brands
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
Screen-Free Week
Screen-Free Week is an annual event that traditionally takes place in May. Each year people from around the world make a conscious decision to turn off screens of all kinds for the week.
Balancing your family’s media consumption over the summer
Summer can feel very long sometimes. Heck, I’ve been there. I clearly remember the days when the kids seemed crazier than a pack of wild squirrels, leaving piles of household detritus in their wake while I followed them helplessly, longing for a hot cup of coffee and five minutes in the bathroom without someone knocking on the door.
Defeating Distraction
Here are some tips to develop a healthier relationship with technology:
Post-quarantine rules reset
There are still a lot of unknowns about COVID-19, but for now at least, our province has started to open up a bit. Parks and beaches are open, most stores and malls are opening, and we’re even able to get haircuts again.
Getting the Rules Right
When screens started being part of our daily lives – not just for work, but for entertainment, communication, and news – we parents had to do some serious thinking. What would the rules be? How would we govern these new devices? What were the best choices?