Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
Kids, Alcohol and Advertising - Lesson 3: Understanding Brands
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
Stand up to Bullying on Pink Shirt Day
On February 25, we’ll be celebrating Pink Shirt Day – a day dedicated to raising awareness around bullying, giving young people the tools they need to stand up to bullies and teaching them how to step in when they see it happening. To help you mark the day, we’ve put together a list of resources.
Creating a better Internet together on Safer Internet Day 2014
February 11 is Safer Internet Day, an annual international event organized by InSafe to help promote safer and more responsible use of online technologies, especially by young people.
Diversity and Inclusion Online, Media Literacy Week 2017
Cyberbullying tweets from the President of the United States. Sexism in Silicon Valley. Fake news from social media feeds fuelling online hate.
It’s been a rough year so far on the digital media landscape.
Changing the World, Online and Off
The classic 1985 science fiction novel Ender's Game is one of several books of that period that foresaw both the advent of the Internet and its eventual importance in society. While certain aspects of its portrayal seem dated – in particular, it more resembles the text-based bulletin board systems of the time than today's graphic Web – one element stands out as being particularly prescient: the use of the Internet to allow youth to participate fully in society. While today's young people aren't using the Internet to take over the world, as the characters in the novel do, they are increasingly using it to change the world, and more and more teachers are using the Internet to bring civic engagement into the classroom.
Managing Media: Back to School Tips for Parents (2012)
The beginning of another school year is approaching quickly, and as it does many parents are beginning to wonder how they can help their kids ease out of summertime media habits. In addition to having to establish new rules for media use, parents may also face a barrage of requests and questions from their kids regarding digital technology, such as: Am I old enough to have a cell phone? Can I bring it to school? How about my iPod? What about Facebook -- all my friends are on it, I need it to talk to them about my homework!