Media portrayals of racial and cultural diversity - Overview
Media speaks volumes about what is important in a society. What we see in media can have an impact on how we see other groups and how we see ourselves.
Media speaks volumes about what is important in a society. What we see in media can have an impact on how we see other groups and how we see ourselves.
That’s why it’s important to talk to kids about casual prejudice which is the use of words or phrases that are negative towards a particular group - and help them learn how to push back in situations where they’re not sure if the person meant to be hurtful.
Here are some tips on how to help your kids respond to casual prejudice online:
Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.
Since before Canada became a Confederation, racially and culturally diverse groups have been creating their own media: the first issue of the Provincial Freeman, which was a weekly newspaper edited and published by Black Canadians in the Province of Canada West (now Ontario), was first published on March 24, 1853.
Although the benefits of diverse media are considerable, the creation process can be riddled with challenges.
In much the same way that racialized groups are under- or misrepresented in news media, they are also not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. Although positive change is occurring, it is important that media content more accurately and fairly reflect the reality of Canadian multiculturalism.
Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has under-represented and stereotyped racialized groups.
The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. [1]
Level: Grades 9 to 10
About the Author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 1 to 1 ½ hours
This lesson is part of the My Voice is Louder Than Hate program. This program was possible with financial contributions from Public Safety Canada’s Community Resilience Fund.
In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society.