Children and advertising

Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

How Marketers Target Kids

Advertising: It’s everywhere No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day. At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Privacy impacts of advertising and marketing

One of the oldest adages in marketing is “Half the money I spend on advertising is wasted, but I don’t know which half.” It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.

Tobacco, alcohol and cannabis

“Advertising has always sold anxiety, and it certainly sells anxiety to the young. It’s always telling them they’re losers unless they’re cool.” (Mark Crispin Miller, The Merchants of Cool, 2000)

Helping kids get a healthy start with phones

Phones and other media are a big part of kids’ lives, and they can be a healthy part too. Here are some ways that you can make sure your kids get the best possible start when using media and digital devices.

Helping young kids get a healthy start with devices

Screens and other media are a big part of kids’ lives, and they can be a healthy part too. Here are some ways that you can make sure your kids get the best possible start when using media and digital devices.

Supporting healthy media experiences for kids

Factors to keep in mind when prioritizing kids' media health

Children under two should spend as little time with screen devices as possible, except for video-chats with people they know offline and reading e-books with an adult or sibling.

Talking to kids about advertising

Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."

How to Train Your Algorithm

In this lesson, students will learn about algorithms and how they function, particularly recommendation algorithms utilized by popular apps like YouTube, TikTok, Instagram, and Netflix. Students explore the role of optimization goals such as watch time, engagement, and daily active use in shaping the content algorithms prioritize. Through activities like “red teaming,” students will critically analyze the potential downsides and biases of these optimization goals. Students will also discover how to train algorithms by providing both explicit inputs through actions like liking and sharing, and understand the implications of implicit inputs gathered from their online activity. Finally, students design their own algorithm for an app of their choice, identifying which goals it should be optimized for and how they should be weighted as well as what inputs it should use.

How to Train Your Algorithm

You can train the algorithms on social networks and video sites to show you more of what you want, and less of what you don’t want. Here are some tips: