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Media Coverage of Women and Women's Issues

Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.

Gender Representation, Stereotyping

Women Working in the Media

Since the 1960s, feminists have argued that "it matters who makes it." When it comes to the mass media, "who makes it" continues to be men.

Gender Representation, Stereotyping

Representation of Diversity in Media – Overview

What we see – and don’t see – in media affects how we view reality. Media works can be imagined either as mirrors that reflect an audience’s own experience, windows that give them access to experiences they otherwise wouldn’t have known, or in some cases both.

Diversity in Media, Stereotyping, Visible Minorities

Media and Girls

They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?" 

Kelsey, 16, quoted in Girl Talk

Gender Representation, Stereotyping

A Princess Story – Printable activity sheet  

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Gender Representation, Stereotyping

Who's Telling My Story?

In this lesson students learn about the history of blackface and other examples of majority-group actors playing minority-group characters such as White actors playing Asian and Aboriginal characters and non-disabled actors playing disabled characters.

Indigenous People, Diversity in Media, Movies, Persons with Disabilities, Privilege in the Media, 2SLGBTQ+ Representation, Religion, Stereotyping, Television, Visible Minorities

Stereotyping and Genre

In this lesson, students use fairy tales as a way of learning about the idea of genre. They explore how the typical tropes of a genre can create or perpetuate stereotypes and create a “flipped” fairy tale that sends a message that is unusual for the genre.

Stereotyping

Framing the News

In this lesson, students consider the idea that a news source can be “accurate but misleading” through the concept of framing. Students learn about the different ways that news stories may be framed, identify examples of framing in a news story, then find and evaluate examples of framing in news stories on a particular issue.

Diversity in Media, Indigenous People, Journalism & News, Persons with Disabilities, Privilege in the Media, 2SLGBTQ+ Representation, Religion, Stereotyping, Visible Minorities

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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