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Can we avoid AI toys?

We’ve been organizing old toys now that our kids are older, and I’ve come to accept that I don’t need to keep every Hot Wheel, My Little Pony and Playmobil we have. So, closets and storage boxes are getting cleared out and donated.  

Artificial intelligence, Parents

Breaking the Cycle of Youth Cyberbullying

Breaking the Cycle of Youth Cyberbullying (BTC) is an intervention research project designed and developed by MediaSmarts. This project aims to develop, pilot, adapt and disseminate a culturally safe, evidence-informed cyberbullying prevention program for youth ages 12 to 17 in schools and community settings across Canada. In this report, we detail the methodology and findings from a needs assessment conducted in March and April 2026 to better understand the experiences, concerns, and needs of youth in Canada regarding preventing and addressing cyberbullying and online violence.

Villains, Heroes and Heroines

This lesson introduces students to the ways that heroes and villains are portrayed in media. It begins with a discussion of real and media heroes and how they are similar or different. Students then compare a number of hero/villain pairs from Disney films and identify how specific visual cues are used to identify characters as being villains. They then consider the impact of representing features of diverse groups, such as larger bodies or disabilities, as being signs of villainy. Finally, students create a prototype for a photo or video filter that will make someone look more villainous.

Movies, Television

MLW Events

Celebrities and World Issues

In this unit, students will examine the role of popular culture celebrities in creating awareness of world issues. Students will debate whether celebrity involvement is important and positive, or whether such involvement brings too much attention to the celebrities themselves, overshadowing the central messages of a campaign, organization, program or issue.

Global Development Portrayal, Media Production

MediaSmarts at 30

Digital Citizen Day

MediaSmarts names TIFF CEO Cameron Bailey inaugural Champion of Digital Media Literacy

New award recognizes Bailey’s leadership in advancing critical engagement, diversity and representation in Canadian media

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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