Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
My three kids all know the password to my phone.
It’s because I rely on them to play secretary for me when I’m driving. If the phone rings or there is a bing of a text, 99% of the time it’s a member of my immediate family trying to get in touch with something relatively pressing.
Recently, my nephew, age 12, received a letter in the mail. It was addressed to him personally, by name. Inside was a photocopied article about the powers of a new virility medicine, complete with the usual graphic promises for pleasuring the ladies. The article mentioned a specific “doctor” by name, but other than that, there was no contact information or order form or any other action request. It appeared to just be spam but in paper form.
The other day I was on the phone with my sister – our land line, not a cell phone – and I said to her, “You’re my person.” This is a well-known phrase from the TV show Grey’s Anatomy; Meredith Grey and Cristina Yang used to say it to each other to cement the closeness of their friendship.
We’ve put together some of our best resources to help you and your family manage during these uncertain times.
For nearly thirty years, Canadian teachers have been at the forefront of getting students online and preparing them to use networked technologies safely, productively and responsibly. Many young Canadians have their first experiences with the internet in their classrooms and school libraries. Over the past decade, though, while digital tools have come to provide new opportunities for creating and distributing digital content, MediaSmarts’ research shows that most Canadian teachers aren’t making media in the classroom.