Sports Personalities in Advertising
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned.
Yesterday’s post was about our resolution to watch more films this year. This post is a bit about the sources of those films and the issue of illegal downloads.
Sports media also contributes to the construction of masculinity in contemporary society.