Understanding Media Texts

By the end of Grade 10, students will:

• explain how both simple and complex media texts are created to suit particular purposes and audiences
• interpret simple and complex media texts, identifying and explaining the overt and implied messages they convey
• evaluate how effectively information, ideas, issues, and opinions are communicated in both simple and complex media texts and decide whether the texts achieve their intended purpose.
• identify and explain different audience responses to selected media texts.
• identify the perspectives and/or biases evident in both simple and complex media texts and comment on any questions they may raise about beliefs, values, identity, and power.
• explain how several different production, marketing, and distribution factors influence the media industry.

Lessons that meet the Grade 10 expectations

Advertising

Marketing Tactics

Talking Back

Television Broadcast Ratings

Alternative Ads

Parody Ads

Gender Roles in Advertising

Selling Obesity

The Price of Happiness: On Advertising, Image, and Self Esteem

Gotta Have It! Designer & Brand Names

Kellogg Special K Ads

Popular Music and Music Videos

Alternate Ads

Alcohol

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Internet

ICYouSee: A Lesson in Critical Thinking

Deconstructing Web Pages 

Thinking About Hate

Free Speech vs the Internet

Hoax? Scholarly Research? Personal Opinion? You Decide!

Media

Defining Pop Culture

Individuality vs. Conformity

Hype

Political Cartoons

Looking Through the Lenses

Whose Lenses? How Mass Media Portray Global Development

Adjusting the Focus

The Function of Music

Comparing Crime Dramas

Crime in the News

Crime Perceptions Quiz

Violence and Video Games

Violence on Film

Music

Popular Music and Music Videos  

The Function of Music

News Journalism Across the Media:

Introduction

Definitions and Comments about the News

The Newspaper Front Page

Radio News

Television News

Summative Activities

How to Analyze the News

Crime in the News

Bias

Hoax? Scholarly Research? Personal Opinion? You Decide!

News is Not Just Black and White:

The Front Page

Bias in the News

Fact Versus Opinion

Newspapers

You Be the Editor

Bias

Scripting a Crime Drama

True Story

Privacy

What Students Need to Know about Freedom of Information and Protection of Privacy

Who Knows? Your Privacy in the Information Age

The Privacy Dilemma

Stereotyping

Images of Learning: Secondary

Perceptions of Youth and Crime

Suffragettes and Iron Ladies

Viewing a Crime Drama

Television

Television Broadcast Ratings

Camera Shots

Cinema Cops

Crime Perceptions Quiz

Comparing Crime Dramas

Viewing a Crime Drama

Scripting a Crime Drama

Tobacco

Selling Tobacco

Student Tutorial (Licensed Resource)

MyWorld: A digital literacy tutorial for secondary students