Outcome Chart - Ontario - English 10 Applied

This outcome chart contains media-related learning outcomes from the Ontario, Curriculum for English, Grade 10, with links to supporting resources on the MediaSmarts site.

Understanding Media Texts

By the end of Grade 10, students will:

  • explain how both simple and complex media texts are created to suit particular purposes and audiences
  • interpret simple and complex media texts, identifying and explaining the overt and implied messages they convey
  • evaluate how effectively information, ideas, issues, and opinions are communicated in both simple and complex media texts and decide whether the texts achieve their intended purpose.
  • identify and explain different audience responses to selected media texts.
  • identify the perspectives and/or biases evident in both simple and complex media texts and comment on any questions they may raise about beliefs, values, identity, and power.
  • explain how several different production, marketing, and distribution factors influence the media industry.

Lessons that meet the Grade 10 expectations


Marketing Tactics

Talking Back

Television Broadcast Ratings

Alternative Ads

Parody Ads

Gender Roles in Advertising

Selling Obesity

The Price of Happiness: On Advertising, Image, and Self Esteem

Gotta Have It! Designer & Brand Names

Kellogg Special K Ads

Popular Music and Music Videos

Alternate Ads


Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns


ICYouSee: A Lesson in Critical Thinking

Deconstructing Web Pages 

Thinking About Hate

Free Speech vs the Internet

Hoax? Scholarly Research? Personal Opinion? You Decide!


Defining Pop Culture

Individuality vs. Conformity


Political Cartoons

Looking Through the Lenses

Whose Lenses? How Mass Media Portray Global Development

Adjusting the Focus

The Function of Music

Comparing Crime Dramas

Crime in the News

Crime Perceptions Quiz

Violence and Video Games

Violence on Film


Popular Music and Music Videos  

The Function of Music

News Journalism Across the Media:


Definitions and Comments about the News

The Newspaper Front Page

Radio News

Television News

Summative Activities

How to Analyze the News

Crime in the News


Hoax? Scholarly Research? Personal Opinion? You Decide!

News is Not Just Black and White:

The Front Page

Bias in the News

Fact Versus Opinion


You Be the Editor


Scripting a Crime Drama

True Story


What Students Need to Know about Freedom of Information and Protection of Privacy

Who Knows? Your Privacy in the Information Age

The Privacy Dilemma


Images of Learning: Secondary

Perceptions of Youth and Crime

Suffragettes and Iron Ladies

Viewing a Crime Drama


Television Broadcast Ratings

Camera Shots

Cinema Cops

Crime Perceptions Quiz

Comparing Crime Dramas

Viewing a Crime Drama

Scripting a Crime Drama


Selling Tobacco

Student Tutorial (Licensed Resource)

MyWorld: A digital literacy tutorial for secondary students