This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
This lesson helps students understand how self-image can influence lifestyle choices.
This lesson familiarizes children with the nutritional value of foods advertised on television and in magazines.
In this lesson, students use science and critical thinking to test the legitimacy of advertisers’ claims about their products.
To familiarize students with the marketing techniques used in television and magazine snack food ads.
In this lesson, students look at the health issues that are associated with our fast food culture, and the advertising of it.
In this lesson, students explore their beliefs and values about independence – and how cigarette advertising exploits peoples’ desires for greater freedom.
In this lesson, students explore various avenues for expressing concern and influencing public opinion about the health hazards of smoking.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.