Quebec Competencies Chart - Can You Spot the Ad?
Author: Eve Duchesne for MediaSmarts
Level: Grades K to 3
Lesson Length: 45-60 minutes
Lesson Link: http://mediasmarts.ca/teacher-resources/can-you-spot-ad
Description: In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.
Cross-curricular Competencies |
Broad Areas of Learning |
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This lesson satisfies the following Competencies from the Quebec Education Program:
English Language Arts
To Read and Listen to Literary, Popular and Information-Based Texts
- To use a response process when reading and listening to literary, popular, and information-based texts
- To construct her/his own view of the world through reading and listening to literary, popular and information-based texts
- To construct a profile of self as reader
- To self-evaluate her/his reading development
- To construct meaning by applying appropriate reading strategies
To Write Self-expressive, Narrative and Information-based Texts
- To integrate her/his knowledge of texts into own writing
- To self-evaluate her/his writing development
- To follow a process when writing
- To construct profile of self as writer
- To use writing as a system for communicating and constructing meaning
To Represent Her/His Literacy in Different Media
- To apply appropriate strategies for constructing meaning
- To self-evaluate her/his development as a viewer and producer of media texts
- To follow a process to respond to media texts
- To construct her/his own view of the world through the media
- To follow a production process in order to communicate for specific purposes to a specified audience
To Use Language to Communicate and Learn
- To use language (talk) to communicate information, experiences and point of view
- To self-evaluate her/his language development
- To use language (talk) for learning and thinking
- To apply her/his knowledge of linguistic structures and features
- To interact in collaborative group activities in a variety of roles
Visual Arts
To produce media works in the visual arts
- To use creative ideas inspired by a stimulus for creation of media works
- To share his/her experience of media creation
- To use transforming gestures and elements of visual arts language according to the message and the intended viewer
- To organize the elements that he/she has chosen, depending on the message and the intended viewer
- To finalize his/her media creation