New Brunswick - Marketing 12
Strand: Fundamentals
Big Idea: Background Information
Skill Descriptor:
Compare the development over time of marketing methods and activities.
Achievement Indicators:
Describe the changes in marketing method due to growth of information technology.
MediaSmarts Resources
- #ForYou: The Algorithm Game
- Marketing to Teens: Marketing Tactics
- The Pornography Debate: Controversy in Advertising
Big Idea: Getting Started
Skill Descriptor:
Demonstrate the importance of market research to a business.
Achievement Indicators:
Describe the use of data mining to gather consumer information
Examine tools and techniques that can be used to identify consumer and market data.
MediaSmarts Resources
- #ForYou: The Algorithm Game
- Online Marketing to Kids: Protecting Your Privacy
- Online Marketing to Kids: Strategies and Techniques
- The Invisible Machine: Big Data and You
Skill Descriptor:
Explain how marketing influences consumers and competition.
Achievement Indicators:
Examine buying behaviour and decision-making process.
Summarize the factors that motivate purchasing decisions.
Explain how marketing affects competition between products.
MediaSmarts Resources
- Body Positive Ads
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Sex in Advertising
- The Price of Happiness
Strand: Strategies
Big Idea: Decision-Making
Skill Descriptor:
Analyze product distribution decision-making.
Achievement Indicators:
Explain how products are positioned in terms of demographics and lifestyles.
Describe the characteristics of effective packaging and labelling.
Examine the importance of branding.
MediaSmarts Resources
- Alcohol on the Web
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- The Price of Happiness
- Tobacco Labels
Strand: Trends and Challenges
Big Idea: Societal Influences
Skill Descriptor:
Describe how societal factors relate to marketing.
Achievement Indicators:
Examine how changes in information technology influence marketing.
Identify the processes that empower consumers to express feedback
Explore the role of celebrity endorsements and influencers in modern marketing.
Describe an effective marketing campaign.
MediaSmarts Resources
- Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Marketing to Teens: Talking Back
Strand: Making Connections
Big Idea: Digital Influences
Skill Descriptor:
Interpret the effects of changes in information technologies on marketing strategies
Achievement Indicators:
Summarize changes in marketing influenced by advancements in technology.
Investigate the significance of branding.
Analyse the role of social media in the development and marketing of a product or service.
Explore the use of mining data as a source of marketing information.
MediaSmarts Resources
- #ForYou: The Algorithm Game
- Online Marketing to Kids: Protecting Your Privacy
- Online Marketing to Kids: Strategies and Techniques
- The Invisible Machine: Big Data and You
- Tobacco Labels
Big Idea: Data Literacy
Skill Descriptor:
Analyze how data is used in the marketing process
Achievement Indicators:
Describe how data collection, visualization, and interpretation reflects consumers’ worldview.
Explore how social media uses consumer information.
Examine the concept of mining data through the lens of a consumer.