Level: Grades 9-12
Author: Matthew Johnson, Director of Education, MediaSmarts
Resources for Teachers
Level: Grades 9-12
Author: Matthew Johnson, Director of Education, MediaSmarts
This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.
Level: Grades 4-6
Author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 2 to 2 1/3 hours
In this lesson, students investigate how tobacco companies frame their products in different ways for different audiences.
In this lesson, students learn tobacco and nicotine advertising through the “rules of notice” of visual media. Students move from identifying factual design elements to interpreting their emotional impact and evaluating the broader societal implications of these constructions. Students then create an original counter-advertisement or parody ad that challenges industry narratives and unmasks manipulation.
In this lesson, students learn how film and related media use camera angles, distance and movement to tell a story. Students review various film techniques that are used to create visual meaning and then apply them by creating a six-shot storyboard that tells a complete story.
The comics industry is currently experiencing a period of immense transformation and expansion, marked by surging sales, rapid digital disruption and a dramatic diversification of readership and content. Far from the niche market it was decades ago, today's industry is a global one where new technologies and distribution methods are reshaping how stories are created, circulated and consumed.