Online Marketing to Kids: Strategies and Techniques - Lesson

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

English

Understanding Cyberbullying : Virtual vs. Physical Worlds - Lesson

In this lesson, students explore the verbal and visual cues that we rely on to understand how other people are feeling. They then consider the differences between online and offline communication and discuss how these differences may make it difficult to understand the effect our words and actions have on others online. Students then identify strategies for mitigating these aspects of online communication and apply those strategies to create a media product in which they are used successfully.

English

Promoting Ethical Behaviour Online: My Virtual Life - Lesson

In this lesson, students learn about ways to manage their privacy and reputation online by exploring their digital presence and to make good choices about sharing other people’s content online. Students explore how they are portrayed online through their own content and content posted or shared by others, and research tools for controlling access to their online content. Finally, students explore moral dilemmas relating to posting and sharing personal material.

English

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