Like it or not, if you use the Internet you have an online identity. Some people call this your “brand.” What’s a brand? Think about a brand of soft drink, or computer, or jeans, or a band or a sports team. You probably have a certain idea about each one – what it’s like, who buys it, and so on.

As well as invaluable tools for keeping in touch with our friends, families and our work, mobile devices have become an increasingly big part of how we access the Internet. Unfortunately, while many smartphones are nearly as powerful as computers, we often don’t use the same caution with them as we do with our computers—and they often don’t have the privacy and security safeguards that come built into computers. As well, the fact that we’re never far from our mobile devices can bring a host of opportunities for us to be distracted and to make poor choices.