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A laptop in every pot

The old saying that the rich get richer and the poor get poorer applies to cyberspace, too: these maps comparing router and population density show that the developing world has a long way to go to catch up to North America, Western Europe and Japan when it comes to getting online. The One Laptop Per Child project aims to change all that, designing, constructing and distributing Internet-ready laptops to children in developing countries.

Human Rights, Internet & Mobile, Media Production

Outcome Chart - Manitoba - Social Studies 10

This outcome chart contains media-related learning outcomes from the Manitoba, Grade 10 Social Studies curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Newfoundland and Labrador - Health Education Grade 3

This outcome chart contains media-related learning outcomes from the Newfoundland and Labrador Grade 3 Health Education with links to supporting resources on the MediaSmarts site.

Behaving Ethically Online: Ethics and Values

In this lesson, students consider how we come to hold values and how they affect our behaviour, especially online. They begin by comparing their assumptions about how common positive and negative online behaviours are with accurate statistics, and then consider how believing that something is more or less common than it really is can affect whether or not we think it’s acceptable. The teacher then uses a fable to introduce students to the ways that values can be communicated both overtly and implicitly and students discuss the ways in which their values have been communicated to them. They then turn specifically to the online context and consider what values they have learned about online behaviour and how they learned them. Students then consider scenarios where different values may be in conflict and consider ways of resolving them, then develop their own moral dilemma scenarios.

Digital Citizenship, Internet & Mobile, Online Ethics

Online Sexual Predators

The nature of online sexual exploitation is widely misunderstood: “Instead of pedophiles (ie individuals with sexual interests in children) preying on young children, most Internet-initiated sex crimes involve young adults (mostly men) who target and seduce teenagers into sexual encounters.” Similarly, child sexual abuse material is most frequently produced by victims’ family members, with fathers being the single most common perpetrators. Even in cases of sextortion, 60 percent of youth who are victims know the perpetrators offline.

Digital Citizenship, Internet & Mobile, Sexual Exploitation

What is public space online?

New York's Gramercy Park is a curious institution: two acres of fenced-in greenspace that is accessible only to those who own the houses surrounding the park. (Non-residents must either stay at the Gramercy Park Hotel or join the Players Club or National Arts Club if they want to visit, and each of these institutions has a limited number of park keys.) Private parks like it are the exception, of course, not the rule: since the days of Frederick Law Olmsted, who campaigned for and designed city parks across North America (Central Park, in New York, and Montreal's Mount Royal Park among them) we have come to expect most of our recreational spaces to be public. Cities and neighbourhoods are routinely rated on both the quantity and quality of their parks, and any suggestion that these services should be cut back always receives violent reactions from taxpayers; playgrounds, too, are public by default.

Internet & Mobile, Marketing & Consumerism

Marketing & Consumerism - Special Issues for Young Children

Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.

Marketing & Consumerism

Responding to Plagiarism

While youth actively participate in copying, with 95 percent of students in a 2017 survey admitting to participating in some sort of cheating,[i] they have trouble seeing their acts of plagiarism as having a victim. Ultimately, if nobody is hurt then we are unlikely to feel empathy and without that it’s hard to see something as being morally wrong.

Online Ethics

Marketing to Teens: Alternate Ads

In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.

Marketing & Consumerism

MediaSmarts calls on federal government to act on national digital media literacy strategy

Ottawa, ON — February 9, 2026 — MediaSmarts has sent an open letter to 10 federal decision-makers, including the Prime Minister and senior Cabinet ministers, urging the Government of Canada to develop a National Strategy for Digital Media Literacy.

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MediaSmarts

MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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