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Gen Z is changing marketing: Here’s what that means for all of us

In a new survey, Vogue uncovered Gen Z’s current approach and expectations for consumerism, influencing and marketing. This is a generation that has grown up with ads in the palm of their hands. While we had to see them on television or in magazines, or hear ads on the radio when we were kids, our children are getting clips in between favourite YouTube videos or even while playing a game on an iPad.

Marketing & Consumerism, Online Marketing, Parents

Outcome Chart - Newfoundland and Labrador - Healthy Living 1200

Outcome Chart - Newfoundland and Labrador - Healthy Living 1200

Outcome Chart – Nunavut - Communications 10

Strand: Uqausiliriniq

Overall Expectations: 

Module 1: The essentials of working with others 

2. Students will increase self-awareness by:

  • discussing and exploring how others perceive them in relation to how they perceive themselves

3. Students will examine through the use of media the factors that affect inclusive, respectful communication by:

Outcome Chart - Manitoba - Personal Finance 20S/20E/20M

Overall Expectations:

GLO 1.1: Demonstrate critical, creative, and innovative thinking.

Specific Expectations:

10.2.1.4 Assess the value of emerging trends in technology

Outcome Chart - British Columbia - English Language Arts 8

This outcome chart contains media-related learning outcomes from the British Columbia, Grade 8 English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.

Connected to Learn: Teachers’ Experiences with Networked Technologies in the Classroom

To help understand how networked technologies are impacting teachers and their teaching practices, in 2015 MediaSmarts partnered with the Canadian Teachers’ Federation to survey 4,043 K-12 teachers and school administrators who were teaching in classroom settings across the country. The survey explored the extent to which networked technologies are available in the classroom, the ways teachers are using networked technologies to support learning, the knowledge and skills teachers have developed to make the most of networked technologies as learning tools and creative uses of networked technologies for learning activities.

Home Economics Overview

Home Economics incorporates various media education themes, such as completing research, fostering human relationships, education about consumerism, and resource management.  In the Intermediate Level Home Economics Program: Overview and Organization, the Canadian Home Economics Association defines the subject as:

Alberta

 
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Communication and Information Technology Literacy K-12 Overview

In the working guide Journey On: Working Toward Communication and Information Technology Literacy, media-related outcomes are integrated throughout the curriculum.

According to this document:

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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