Quebec Competencies Chart - Relationships and Sexuality in the Media
Quebec Competencies Chart - Relationships and Sexuality in the Media

Quebec Competencies Chart - Relationships and Sexuality in the Media

Quebec Competencies Chart - Suffragettes and Iron Ladies

Ottawa (April 19, 2017) – A new study released today by the not-for-profit organization MediaSmarts and researchers from The eQuality Project shows how teens carefully compose, select, and edit the photos they share on social media to build and maintain a consciously crafted image. The report To Share or Not to Share: How teens make privacy decisions about photos on social media reveals how teens decide what photos to share online and the pressure they feel to always post images that show them in the best possible light – while not standing out from the crowd.

GLO 1.1: Demonstrate critical, creative, and innovative thinking.
SLO 12A.1.1.2: Evaluate information and perspectives related to the thinking process.
SLO 12A.1.1.3: Evaluate patterns and connections related to critical, creative, and innovative thinking.

11.1 demonstrate an understanding of self and others, the similarities and differences that exist among people, and apply their understandings in a variety of learning situations
11.1.5 demonstrate knowledge and application of social competence and digital citizenship
11.1.6 demonstrate an understanding, respect, and recognition of the value of diversity

GLO 3.1: Demonstrate an understanding of broadcasting theory.
9.3.1.1 Demonstrate use of the terminology associated with broadcast media technology.
9.3.1.2 Demonstrate an awareness of broadcasting theory.

Skill Descriptor:
Describe personal health habits that contribute to wellness.
Achievement Indicators:
Explain how food and drink labels can provide information about food
Skill Descriptor:

Skill Descriptor:
Assess personal health habits and their relationship to wellness.
Achievement Indicators:
Assess the effects of personal screen time
Connect personal habits to health and well-being

This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.