Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."
This outcome chart contains media-related learning outcomes from the Alberta, Grade 11 English Language Arts curriculum (ELA 20-2), with links to supporting resources on the MediaSmarts site.
Three well-known companies – Xerox, Starbucks, and the Gap – have recently made changes to their most public face, their logos. Each change has met with varying degrees of success, giving media educators an opportunity to look at just what makes a successful logo work.
The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.
Outcome Chart - Ontario - Philosophy: Questions and Theories 12 HZT4U
Health and science reporting is influenced both by economic norms (the conditions and constraints in which journalists do their jobs) and journalistic norms, such as objectivity and balance.[1] Both of these have an impact on how reporting on these topics is done.
Bigotry, in its various forms, has been with us for a long time – at least since the Greeks coined the word “barbarian” to mean “anyone who isn’t us,” and likely longer – so it’s not surprising that racism, sexism and other prejudices have found a home on the Internet. MediaSmarts’ new report Young Canadians in a Wired World: Encountering Racist and Sexist Content Online looks at how often Canadian youth are exposed to prejudice, how it makes them feel and how they respond to it.
In the working guide Journey On: Working Toward Communication and Information Technology Literacy, media-related outcomes are integrated throughout the CIT curriculum.
This outcome chart contains media-related learning outcomes from the Prince Edward Island Grade 3 Health Education with links to supporting resources on the MediaSmarts site.
The purpose of this workshop is to provide tweens and young teens with strategies and knowledge that will help them respect themselves, respect others and respect the space when using social media.