The commercial features and distribution models of the movie, traditional television, streaming video and online video industries each exert an influence on the type of content produced, how it's crafted and how audiences engage with it.
One of the oldest adages in marketing is “Half the money I spend on advertising is wasted, but I don’t know which half.” It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
Sometimes I wonder if watching TV is going the way of the dodo. Remember when we were kids, and there was concern about how watching TV was going to turn all of us into mindless zombies?
This year marks the 20th anniversary of Screen-Free Week (May 4th to 10th), and it’s striking to consider just how our relationship with screen media has changed in that time.
Rating systems can be helpful when trying to choose appropriate movies, but with many different systems in use in Canada, they can also be very confusing. To help make sense of the differences, here's an overview of all the systems currently in use.
Recommendation is where the role of algorithms is most visible to the public.