Marketing and Consumerism - Special Issues for Tweens and Teens
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
Quebec Competencies Chart - News Journalism Across the Media: Introduction
Quebec Competencies Chart - News Journalism Across the Media: Introduction
Quebec Competencies Chart - Marketing to Teens: Marketing Tactics
Quebec Competencies Chart - Marketing to Teens: Marketing Tactics
Quebec Competencies Chart - Buy Nothing Day
Quebec Competencies Chart - Buy Nothing Day
Impacts on Young People
We know that young people are accessing explicit content online. We know less about how this exposure is impacting their attitudes and behaviours. If kids are finding accurate and good quality information about sexual health or healthy relationships, that’s a positive thing. However, if the bulk of their exposure is to pornography, then they may be receiving distorted messages about relationships and sexual behaviour.
Quebec Competencies Chart - Marketing to Teens: Gender Roles in Advertising
Quebec Competencies Chart - Marketing to Teens: Gender Roles in Advertising
Digital Media Literacy Framework - Grades 4-6
Students in the junior grades lack sufficient critical thinking skills to surf the Web alone, but MediaSmarts’ Young Canadians in a Wireless World research shows that almost a third never or rarely use the Internet with an adult nearby. This is also an age where kids may be easily influenced by media images and personalities – especially those that appear "cool" or desirable.
Quebec Competencies Chart - Exposing Gender Stereotypes
Quebec Competencies Chart - Exposing Gender Stereotypes