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Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.

Marketing & Consumerism

Four Steps to Getting Better Political and Election News

  1. Broaden your news diet. Probably the most important thing you can do is make sure that you’re not only getting news that confirms what you already believe. At the same time, it’s important not to “overcorrect” and seek out sources that have a totally opposite bias from yours, which will almost certainly just make you angry and reinforce your current opinions. Instead, find sources from a more moderate, different point of view. 

    Authenticating Information

Concerns about Media Representation of Disability

Media Coverage of Disability Issues: Persons with disabilities receive similar treatment in the news.

Diversity in Media, Persons with Disabilities, Stereotyping

Career and Technology Foundations

Career and Technology Foundations

Sexual Exploitation – Overview

The Internet offers young people important opportunities to socialize with their friends and families as well as to find people who share common interests and communities that can provide emotional support. It is also inevitable that at an age where young people are starting to explore their sexuality offline, they will do so online in these interactive environments as well.

Digital Citizenship, Internet & Mobile, Sexual Exploitation

Online Commerce

Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.

Marketing & Consumerism

Young people’s attitudes towards privacy

Contrary to stereotypes, youth do care about their privacy.

Privacy

Media portrayals of missing and murdered Indigenous women

That Indigenous women are likely to be victims of violence is not news: Indigenous women aged 25 to 44 are five times more likely to suffer a violent death than other women in Canada.

Indigenous People, Diversity in Media, Journalism & News, Stereotyping

Building Better Media Habits

Time spent using devices is one of parents’ top concerns when it comes to their kids’ digital lives – and is the number one source of conflict between parents and children relating to technology use. News articles that suggest all screen time is harmful also spread much more quickly and widely than those that report more nuanced findings.

Excessive Internet Use, Internet & Mobile

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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