We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after leaping tall buildings or thwarting a gang of terrorists.
This section addresses the representation of men, boys and masculinity in the media. It covers topics such as media stereotypes of masculinity, how children see masculinity portrayed in media and how various media contribute to stereotypes of masculinity and male authority in sports and advertising. It also addresses the role that the media play in shaping attitudes about masculinity.
MediaSmarts’ experts are available to facilitate virtual and in-person workshops in school and community settings for parents/guardians, educators, youth and the general public. Our workshops cover topics such as online safety, misinformation, digital well-being, managing tech in the home, diversity and representation in media, digital citizenship, critical thinking, online hate and more.
Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.
Though 2SLGBTQ+ characters, situations and themes are becoming increasingly prevalent in the media, it is sometimes difficult to interpret representations.
Persons with disabilities might best be described, in the media at least, as an invisible minority: though a large segment of the population has a physical or mental disability they have been almost entirely absent from the mass media until recent years. Moreover, when persons with disabilities appear they almost always do so in stereotyped roles.
Media producers have recognized that they must make efforts to better represent persons with disabilities.
Representations of violence aren’t new. In fact, violence has been a key part of media since the birth of literature: Ancient Greek poetry and drama often portrayed murder, suicide and self-mutilation; many of Shakespeare’s plays revel in violence, torture, maiming, rape, revenge and psychological terror; and some of the most popular books of the 19th century were “penny dreadfuls” that delivered blood, gore and other shocks to the lowest common denominator.
Students in the junior grades lack sufficient critical thinking skills to surf the Web alone, but MediaSmarts’ Young Canadians in a Wireless World research shows that almost a third never or rarely use the Internet with an adult nearby. This is also an age where kids may be easily influenced by media images and personalities – especially those that appear "cool" or desirable.