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Common portrayals of Indigenous people

Media have always shaped the public’s perception of Indigenous people: the wise elder (Little Big Man); the princess (Pocahontas); the loyal sidekick (Tonto)—these images have become engrained in the consciousness of  North Americans.

Diversity in Media, Indigenous People, Stereotyping

Women Working in the Media

Since the 1960s, feminists have argued that "it matters who makes it." When it comes to the mass media, "who makes it" continues to be men.

Gender Representation, Stereotyping

Newfoundland and Labrador

This section comprises a curricular overview (below), as well as information about professional development for media education, and about Newfoundland and Labrador's provincial media education association, the Association for Media Literacy for Newfoundland and Labrador (AMLNL) in the left menu.

 

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Prince Edward Island

This section comprises a curricular overview (below), as well as information about professional development for media education, and about media education associations in Prince Edward Island in the left menu.

 

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Media Portrayals of Religion: Overview

Since the 1990s, media educators Anita Day and Guy Golan have identified increased tension between people of faith and media outlets [1]. Media and religion are two concepts that can be challenging to partner: religion is frequently misrepresented in media for a wide variety of reasons, whether as a result of mistakenly held beliefs or by dramatizing religion to sell newspapers or attract viewers.

Diversity in Media, Religion, Stereotyping

Video Games - Special Issues for Girls

Sixty-two per cent of Canadian gamers are male:[1] and in a market targeted primarily at males, games that appeal to girls can be hard to find. Generally girls aren't interested in the violent "first person shooter" games favoured by boys, and many of the girl-specific games promote stereotypical interests such as cooking and babysitting. (Industry representatives claim these topics are chosen based on their surveys of what female games want.)

Gender Representation, Video Games

Techniques for literacy

"Given the opportunity, young people do care about issues relating to the harnessing and use of their information online. They want to know what information is being taken from them, and why. They want companies to be more open about how data is being used."

Privacy

Defining Digital Media Literacy

Digital media literacy is the ability to critically, effectively and responsibly access, use, understand and engage with media of all kinds.

English Language Arts 10-12 Overview

In Saskatchewan secondary English Language Arts, media-related objectives are provided under foundational objectives for speaking, listening, writing, reading, and representing and viewing.

Masculinity and Advertising

Advertising is a major source of stereotyped representations of masculinity.

Gender Representation, Marketing & Consumerism, Stereotyping

Pagination

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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