Visual media, encompassing art, photography and film, communicate meaning to an audience by strategically employing "rules of notice" – deliberate techniques used by creators to guide a viewer's attention and influence their interpretation of an image or narrative.
Video media—including film, TV and online video—use different techniques to direct the viewer's attention and communicate meaning. These techniques, known as "rules of notice," involve motion, editing and sound.
Unlike static images, which rely solely on composition and fixed visual elements, video media also direct the viewer's attention through rules of notice involve motion, editing and sound.
The commercial features and distribution models of the movie, traditional television, streaming video and online video industries each exert an influence on the type of content produced, how it's crafted and how audiences engage with it.
Comics invite you to see the visual aspect of a story through the specific viewpoint of the artist’s mind. Perhaps because of this active participation, youth who read comics are almost twice as likely to say they enjoy reading print books.
Unlike film or photography, which "intrinsically claim to be accurate documents," comics invite the reader to experience “the visual aspect of a story as it’s transformed through the cartoonist’s perception.” With rare occasions, such as photo-comics, a comic is a "particular, personal version of its artist’s vision – not what the artist’s eye sees, but the way the artist’s mind interprets sight."
The comics industry is currently experiencing a period of immense transformation and expansion, marked by surging sales, rapid digital disruption and a dramatic diversification of readership and content. Far from the niche market it was decades ago, today's industry is a global one where new technologies and distribution methods are reshaping how stories are created, circulated and consumed.
The British Columbia Français langue seconde – Immersion program aims “to motivate all students to become educated citizens capable of questioning the world around them.”
According to this document by the Department of Education and Early Years, “Integrated curriculum is to enable and encourage learners to explore the world around them through an integrated, transdisciplinary lens. This approach emphasizes natural connections within the curriculum and makes learning more authentic and relevant for learners.
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