Image Gap - Lesson
This lesson helps students understand how self-image can influence lifestyle choices.
Mirror Image - Lesson
In this lesson, students analyze their own body image and consider what they wish they could change.
Truth or Money - Lesson
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
Selling Tobacco - Lesson
In this lesson, students explore how tobacco advertising has evolved over the past sixty years.
Favourite Sports and Athletes: Introduction to Sports Media - Lesson
This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.
Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
$uper Bowl
The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.
Violence in Sports
In this lesson, students explore the gratuitous use of violence in sports.
Tobacco Labels
In this lesson, students debate the effectiveness of health warning labels on tobacco products.