What do Halloween costumes say?

This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.

What Every Parent Should Know About Screen Time: Expert Advice

Originally published on CBC Parents.

Editor's note: There is so much conflicting information about screen time, and a lot of it serves to make us feel guilty, worried or both. We asked the Director of Education at Media Smarts (Canada's Centre for Digital and Media Literacy), Matthew Johnson, to give us the straight goods on the latest info. What is the big deal with screen time? Here's his response.

Marketing and Consumerism - Special Issues for Tweens and Teens

One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).

Co-Viewing With Your Kids

One of the most important things you can do to raise media-savvy kids is what’s called shared media engagement. That includes listening to their music, watching TV, movies and videos together, getting to know their favourite apps and playing the games they enjoy. It also includes talking to them about their media lives: what they like, what they’re excited about or looking forward to, and what worries or annoys them. While just being with them is an important step, this is also a great opportunity to help your kids think critically about the media they consume, by asking them questions about it and, sometimes, answering back.

How Marketers Target Kids

Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.