Masculinity and Advertising
Advertising is a major source of stereotyped representations of masculinity.
Advertising is a major source of stereotyped representations of masculinity.
Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.
"We are experiencing a sea change with women and movies, a shift in numbers but also in consciousness. Female-driven movies, from women filmmakers and not, open weekly and are greeted as a matter of course rather than as aberrations; some dominate the box office, and a handful are enlivening the awards season. Despite continuing biases and barriers, women are now directing movies with a variety of budgets, topics and casts."
There’s significant evidence that media education can counter unrealistic media representations of men’s and women’s bodies. For example, a 2015 study found that girls as young as Grade 5 who had received media literacy education in school had higher self-esteem and body satisfaction.
The Internet offers young people important opportunities to socialize with their friends and families as well as to find people who share common interests and communities that can provide emotional support. It is also inevitable that at an age where young people are starting to explore their sexuality offline, they will do so online in these interactive environments as well.
The nature of online sexual exploitation is widely misunderstood: “Instead of pedophiles (ie individuals with sexual interests in children) preying on young children, most Internet-initiated sex crimes involve young adults (mostly men) who target and seduce teenagers into sexual encounters.” Similarly, child sexual abuse material is most frequently produced by victims’ family members, with fathers being the single most common perpetrators. Even in cases of sextortion, 60 percent of youth who are victims know the perpetrators offline.
As adults, we want to foster resilience in young people, starting when they’re young. This can be done by teaching them how to handle harassing messages or requests that make them feel uncomfortable – on the internet or in the schoolyard – and, as they get older, by teaching them how to spot and respond to emotional manipulation. The good news is that most teens are effectively handling online requests from strangers – the bigger challenge is helping them handle sexual advances from people they know.
The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. [1]
In 2017, a research group discovered that what boys are seeing in the media and what they actually believe are vastly different.
The pressure put on teens through ads, television, film and new media to be sexually attractive—and sexually active—is profound. Not only that, but media representations of relationships often teach unhealthy lessons.