While parents may find certain representations of violence wholly appropriate for young people, there’s a wide continuum of content that exists online and in the media. Anything from a cartoon cat having an anvil comically dropped on his head to video images of real-life injuries and deaths can be accessed online by children and youth.
It’s hard to clearly define the effect media violence has on consumers and young people. This is mainly because terms like “violence” and “aggression” are not easily defined or categorized. To a child, almost any kind of conflict, like the heated arguments of some talk-radio shows or primetime news pundits, can sound as aggressive as two cartoon characters dropping anvils on each other.
Media violence has been taken up as a public policy issue by a number of Western countries. Central to the debate has been the challenge of accommodating what may appear to be opposing principles—the protection of children from unsuitable media content and upholding the right to freedom of expression.
The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. [1]
Popular culture, news media, and the way we consume violence on social media all play significant roles in shaping and reinforcing narratives of violence against women and diverse communities.
Questions about media violence have populated the headlines for almost as long as mass media has existed. Every few years, there’s a new line up of suspects: music, social media platforms, video games, television shows and movies.
For most youth, the internet is all about socializing, and while most of these social interactions are positive, some use the technology to intimidate and harass others – a phenomenon known as cyberbullying.
Verbal or emotional abuse is the most prevalent form of bullying online. Social bullying, another pervasive form – particularly with girls – includes social exclusion and spreading gossip and rumours.
It’s important to note that there is no single profile of a child who bullies. While some fit the traditional image of someone who is generally aggressive and has poor impulse control, others may be very sensitive to social nuances and are able to use that understanding against their targets. Others may be motivated simply by boredom.
Cyberbullying is everyone’s business and the best response is a pro-active or preventative one. From the outset, we can reduce the risks associated with internet use if we engage in an open discussion with our children about their online activities and set up rules that will grow along with them. Cyberbullying is strongly connected with moral disengagement – the ways we can fool ourselves into thinking it’s all right to do something we know is wrong or to not do something we know is right – so activating kids’ empathy and moral judgment is a key aspect of preventing both offline and online bullying.