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Pop Quiz

People who make their living producing images, such as photographers, stylists, publicists, directors and pop idols, learn how to use those signs to convey the impression they want to make. Although teen girls who are trying to send a signal to their circle of friends and pop music producers who are trying to send a signal to an audience of millions are working on different scales, the principle is very much the same. Depending on your audience, you need to tailor the signals you send out very carefully. Even your age can have a certain amount of wiggle room when dressed in the right signs.

Body Image, Marketing & Consumerism, Media Production, Music, Resources

The Impact of Gender Stereotypes - Lesson

This is the third of three lessons that address gender stereotypes. The objective of these lessons is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.

Body Image, Gender Representation, Stereotyping

Truth or Money - Lesson

In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.

Marketing & Consumerism, Tobacco Marketing

Tobacco Labels

In this lesson, students debate the effectiveness of health warning labels on tobacco products.

Marketing & Consumerism, Tobacco Marketing

Thinking Like a Tobacco Company: Grades 7-9 - Lesson

In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.

Marketing & Consumerism, Tobacco Marketing

Selling Tobacco - Lesson

In this lesson, students explore how tobacco advertising has evolved over the past sixty years.

Tobacco Marketing

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.

Gender Representation, Marketing & Consumerism, Tobacco Marketing

Gender Stereotypes and Body Image - Lesson

These lessons are an adaptation of Grade 8 lessons from the Curriculum Healthy Relationships, by Men For Change, Halifax, Nova Scotia, a 53-activity, three-year curriculum designed for teens.

Body Image, Gender Representation, Stereotyping

Image Gap - Lesson

This lesson helps students understand how self-image can influence lifestyle choices.

Body Image, Marketing & Consumerism, Tobacco Marketing

The Price of Happiness - Lesson

In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.

Body Image, Gender Representation, Marketing & Consumerism

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