Masculinity and Advertising
Advertising is a major source of stereotyped representations of masculinity.
Advertising is a major source of stereotyped representations of masculinity.
Everywhere we turn, we’re hearing about artificial intelligence (AI). We already know AI is all around us – algorithms are suggesting what to watch and tools like ChatGPT and Midjourney are being used to generate the content we’re seeing. But how many of us actually understand what algorithms even are? And if you’re a parent, guardian or teacher, are you prepared to teach youth how to use AI responsibly?
The line between hate speech and free speech is a thin one, and different countries, platforms and communities have different levels of tolerance. The line is even thinner in digital environments where hateful comments posted lawfully in one country can be read in other countries where they may be deemed unlawful.
Traditional government responses to online hate have been to police cyberspace as an extension of the state’s territory, ignoring the online/offline divide.
Since its earliest days, the internet has been hailed as a uniquely open marketplace of ideas and it’s become an essential means for people to access information and services. The downside of this is that, alongside its many valuable resources, the internet also offers a host of offensive materials – including hateful content – that attempt to inflame public opinion against certain groups and to turn people against one another.
It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.
Remember the house hippo? The beloved mini creature who lived in Canadian homes? Or at least, that’s what we were told years ago as part of a Concerned Children's Advertisers campaign to help kids think critically about what they were seeing on TV.
The internet has become a prime means of communication worldwide and this unprecedented global reach – combined with the difficulty in tracking communications – makes it an ideal tool for extremists to repackage old hatred, raise funds and recruit members. As the internet has grown and changed, hate groups and movements have adapted, creating websites, forums and social network profiles, becoming active in spaces such as online games and even creating parallel versions of services such as Twitter, YouTube and GoFundMe.
Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."