Truth or Money - Lesson
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
In this lesson, students explore the verbal and visual cues that we rely on to understand how other people are feeling. They then consider the differences between online and offline communication and discuss how these differences may make it difficult to understand the effect our words and actions have on others online. Students then identify strategies for mitigating these aspects of online communication and apply those strategies to create a media product in which they are used successfully.
Because of the ways that digital media leave out many of the cues that prompt us to feel empathy, it is easy for young people to sometimes forget that real people – with real feelings – are at the heart of online conversations. In this lesson, students are provided with opportunities to explore this concept and discuss the importance of using empathy and common sense when talking to others online.
This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
In this lesson, students explore gender-related influences on smoking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.