Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
In this lesson, students explore gender-related influences on smoking.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
My three kids all know the password to my phone.
It’s because I rely on them to play secretary for me when I’m driving. If the phone rings or there is a bing of a text, 99% of the time it’s a member of my immediate family trying to get in touch with something relatively pressing.
Recently, my nephew, age 12, received a letter in the mail. It was addressed to him personally, by name. Inside was a photocopied article about the powers of a new virility medicine, complete with the usual graphic promises for pleasuring the ladies. The article mentioned a specific “doctor” by name, but other than that, there was no contact information or order form or any other action request. It appeared to just be spam but in paper form.
The other day I was on the phone with my sister – our land line, not a cell phone – and I said to her, “You’re my person.” This is a well-known phrase from the TV show Grey’s Anatomy; Meredith Grey and Cristina Yang used to say it to each other to cement the closeness of their friendship.
Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.
Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.