Working for a Living (part two)
This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.
This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.
The issue of copyright is one that many of us probably know a little bit about. Copying is stealing – and stealing is bad - but it can still be a grey area in a social media world which is very PRO sharing.
A recent case involving lawmakers who want to access data on the computer of a woman accused of engaging in a mortgage scam in Colorado has opened up a virtual Pandora’s box of legal questions: American courts are currently struggling with whether or not suspects can be forced to show authorities how to access their encrypted information and the repercussions of their ruling could affect Canadian law as well.
Once upon a time Screen-Free Week used to be known as TV Turnoff and Digital Detox Week. Participating in TV Turnoff was a bit easier when my daughters were younger because laptops, tablets and iPhones weren’t nearly as pervasive as they are today.
Our kids are coming of age at a time that things like online shopping, Facetime, and texting are all normal everyday occurrences. Technology is enabling people to do some pretty amazing things, and even communicate in a whole new way using a new language. You may know this as texting.
The hottest media story in the past week has been the instantly infamous New Yorker cover portraying Barack Obama and his wife Michelle as terrorists. Though the Obama campaign has been measured in its response, media outlets – and particularly bloggers – have been vocal in their disapproval. Some have suggested that the cover crosses the line from satire into hate speech, while others accuse TheNew Yorker of giving ‘aid and comfort to the enemy' by visually depicting the smears and misconceptions that have been aimed at the candidate.
One of the most noted aspects of the Internet is its anonymity: by and large, people online will treat you as whoever you say you are. In the West, this is often used for mischief or identity play, but in other parts of the world anonymity can have a much more significant and liberating effect.
Ads like the one above have been appearing in public transit systems in Ottawa, Toronto and other Ontario cities over the last month, supposedly promoting a drug called “Obay” which prevents teenagers from having their own thoughts, hopes and dreams. It's a classic example of viral marketing: an ad campaign that doesn't actually name the product or service being promoted, but rather tries to get people talking about it in the hopes that when the product is finally unveiled the effect will be greater than a traditional ad campaign could have managed.
People who make their living producing images, such as photographers, stylists, publicists, directors and pop idols, learn how to use those signs to convey the impression they want to make. Although teen girls who are trying to send a signal to their circle of friends and pop music producers who are trying to send a signal to an audience of millions are working on different scales, the principle is very much the same. Depending on your audience, you need to tailor the signals you send out very carefully. Even your age can have a certain amount of wiggle room when dressed in the right signs.
Three well-known companies – Xerox, Starbucks, and the Gap – have recently made changes to their most public face, their logos. Each change has met with varying degrees of success, giving media educators an opportunity to look at just what makes a successful logo work.