MediaSmarts names TIFF CEO Cameron Bailey inaugural Champion of Digital Media Literacy
New award recognizes Bailey’s leadership in advancing critical engagement, diversity and representation in Canadian media
Villains, Heroes and Heroines
This lesson introduces students to the ways that heroes and villains are portrayed in media. It begins with a discussion of real and media heroes and how they are similar or different. Students then compare a number of hero/villain pairs from Disney films and identify how specific visual cues are used to identify characters as being villains. They then consider the impact of representing features of diverse groups, such as larger bodies or disabilities, as being signs of villainy. Finally, students create a prototype for a photo or video filter that will make someone look more villainous.
Celebrities and World Issues
In this unit, students will examine the role of popular culture celebrities in creating awareness of world issues. Students will debate whether celebrity involvement is important and positive, or whether such involvement brings too much attention to the celebrities themselves, overshadowing the central messages of a campaign, organization, program or issue.
Research and Evaluation - What We do
We conduct qualitative and quantitative community-based research projects; design and facilitate program and resource evaluation; and mobilize the findings and recommendations from our research - all in collaboration with various community and academic partners.
Statement on Bill C-34, the Safe Social Media Act
Public consultation · Bill C-34, The Safe Social Media Act · Department of Canadian Heritage · October 2026
Making Comics
In this lesson, students learn how the comics medium works and try their hand at making simple comics.
Introduction to Stop-Motion Animation
Level: Grade 1-3
About the author: MediaSmarts
