Outcome Chart - Alberta - Career and Technology 7
Outcome Chart - Alberta - Career and Technology 7

Outcome Chart - Alberta - Career and Technology 7

Outcome Chart - Alberta - Career and Technology 8

Brand Identity: Explain the difference between brand and brand identity and how each is important

Outcome Chart - Alberta - COM1005: Visual Composition

1. identify and describe current media
1.1 identify and describe current and new media; e.g., technology, materials
1.2 identify and describe key characteristics of each type of media (e.g., photography, print, audio or video production), given various samples
1.3 identify the message from various types of media
MediaSmarts Resources
Lessons

1. analyze various media messages, e.g., radio, television, photography, Web or print, and describe the impact of the various messages from a personal, community and national perspective
1.1 describe the various roles of media; e.g., advertising, role modelling, stereotyping, cultural representation, propaganda, consumerism
1.2 identify a current issue of media interest and describe its impact from a personal, community or national perspective

1. identify the different genres of media production; i.e., character development, film pre-visualization, product or service promotion, animation and interactive gaming
1.1 identify the elements of a written composition in each genre; e.g., written description, plot summary, concept development, structure, logic and sequence development
1.2 compare the writing requirements for each genre of media production; e.g., narrative point of view, fact, fiction

1. identify and describe the components, goals and challenges of preproduction
1.1 analyze professionally developed production plans; e.g., story concept, storyboard, shot list, script
1.2 examine the considerations of a production plan; e.g., time line with key benchmarks, cost, sequence, equipment, creation of mood, human resources, on-location/studio-based requirements and permissions

1. develop a strategy for an advertising campaign to promote a product, using two or more types of media
1.1 identify a product and/or client (e.g., personal grooming product/producer) and create a brief and/or client parameters (e.g., cost, time line, print, audio, video)
1.2 understand the product and what makes it unique and valuable by:
1.2.1 learning about the product; e.g., history, background, environmental impact, use, key features

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