Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
To help kids avoid the many traps and pitfalls set up by online marketers, parents and teachers need to become more informed about online marketing techniques and privacy issues – and then pass the information on to kids.
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).
Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.
Students at this level “explore the process of creating art; develop skills to support making art in a specific medium; connect the ways visual art is important to communication, history and understanding each other; discuss artistic intent.”
In the High School Block, “the concepts Create, Connect and Communicate are central to learning in and through creative arts.” Learners at this level “develop confidence as performers and creators; develop understanding of the role of the arts in society and its power to effect change [and] practice respect for varying opinions and tastes.”
This outcome chart contains media-related learning outcomes from the Ontario, Grade 5 Language curriculum, with links to supporting resources on the MediaSmarts site.
This outcome chart contains media-related learning outcomes from the Ontario, Grade 4 English Language Arts curriculum, with links to supporting resources on the MediaSmarts site.