Media literacy key concepts Lesson 3: Audiences negotiate meaning
In this lesson, students watch a video introducing the media literacy key concept that audiences negotiate meaning.
In this lesson, students watch a video introducing the media literacy key concept that audiences negotiate meaning.
In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications.
In this lesson, students watch a video introducing the media literacy key concept that media have social and political implications.
Framed around key concepts of media literacy, the That’s Not Me tutorial examines how entertainment and news media represent diversity and the impact these media portrayals can have on the value we place on individuals and groups in society. The tutorial explores how the media industry is changing to better reflect Canadian society and provides strategies for challenging negative representations and engaging young people in advocating for more realistic and positive media portrayals.
Everywhere we turn, we’re hearing about artificial intelligence (AI). We already know AI is all around us – algorithms are suggesting what to watch and tools like ChatGPT and Midjourney are being used to generate the content we’re seeing. But how many of us actually understand what algorithms even are? And if you’re a parent, guardian or teacher, are you prepared to teach youth how to use AI responsibly?