Media literacy key concepts Lesson 4: Media have commercial implications
In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications.
In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications.
In this lesson, students watch a video introducing the media literacy key concept that media have social and political implications.
Framed around key concepts of media literacy, the That’s Not Me tutorial examines how entertainment and news media represent diversity and the impact these media portrayals can have on the value we place on individuals and groups in society. The tutorial explores how the media industry is changing to better reflect Canadian society and provides strategies for challenging negative representations and engaging young people in advocating for more realistic and positive media portrayals.
In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.
In groups, students will create a Digital Story which addresses a topic, theme or issue that is affecting them. All stages of production will be covered, including research, storyboarding their idea into a visual organizational layout, practicing capturing quality photographs and interviews, and finally weaving their Digital Story into a finished project using computer editing software.
One of the most important things you can do to raise media-savvy kids is what’s called shared media engagement. That includes listening to their music, watching TV, movies and videos together, getting to know their favourite apps and playing the games they enjoy. It also includes talking to them about their media lives: what they like, what they’re excited about or looking forward to, and what worries or annoys them. While just being with them is an important step, this is also a great opportunity to help your kids think critically about the media they consume, by asking them questions about it and, sometimes, answering back.
Research has found that these things are most likely to be scary to children:
What we see – and don’t see – in media affects how we view reality. Media works can be imagined either as mirrors that reflect an audience’s own experience, windows that give them access to experiences they otherwise wouldn’t have known, or in some cases both.
If you’re worried that a film might not be suitable for your kids, preview it yourself. Talk to other parents who’ve seen it or check out the reviews by parents and kids at Common Sense Media. You can also use our tip sheet Understanding the Rating Systems to help understand what the ratings on a movie really say about it.