Indigenous Representation in Media

Indigenous people remain highly stereotyped in most mass media, in ways that are sometimes less remarked upon than stereotypes of other groups. This section examines how Indigenous people are represented, and participate, in various media and how media education can help both Indigenous and non-Indigenous youth understand the impact of stereotyped representations.

Warning: This website content deals with topics that may cause trauma, including discussions of violence against Indigenous women, girls and 2SLGBTQ+ people, which may be triggering. We encourage users to practice good self-care and access the support resources provided, as needed.

The Hope for Wellness Help Line is available 24 hours a day, 7 days a week for counselling and crisis intervention for Indigenous people across Canada. Call the toll-free Help Line at 1-855-242-3310 or connect to the online chat at

Common portrayals of Indigenous people

Indigenous people in the news

Media portrayals of missing and murdered Indigenous women

The impact of stereotyping on young people

The development of Indigenous media in Canada

Indigenous expression in the arts and media

The importance of media education