Stereotyping

In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society.

In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.

To introduce students to the use and prevalence of sexuality in advertising.

This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.

In this lesson, students look at how gender stereotyping may discourage young women from becoming involved in politics.

This lesson helps students recognize and understand stereotyping and bias in literature and film by looking at representations of wolves.

This lesson familiarises students with stereotypes and helps them understand the role that stereotypes play in television’s portrayal of life. The lesson begins with a discussion about the types of stereotypes that are common in media, why stereotypes are used in media, and the possible negative influences of stereotyping. Students will analyze a media character in terms of stereotypes and then create their own character as a way of demonstrating their awareness of stereotyping. To further increase their awareness of stereotypes, students will participate in a number of writing, drawing and viewing activities that include deconstructing segments from television programs, drawing stereotypical and non-stereotypical figures, and writing a poem about stereotypes.

In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.

In this lesson, students deconstruct gender portrayal and depictions of boys and girls in the media. They begin by looking at the appearance and mannerisms of boys and girls in TV, movies, ads and comic books and identify any stereotypes that are used. In a series of group activities, students explore gender stereotypes and representation in greater depth, as well as compare these representations to their own life experiences.

This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.