Privacy

Despite what many adults believe privacy matters to youth. More and more, though, youth are finding that their actions online are monitored – by parents, teachers, and corporations. A high school principal creates a fake Facebook profile page and adds over 300 of her school’s students as friends; a Texas middle-school plans to introduce ID cards with microchips that its students will be required to carry at all times; an Indiana high school student is expelled after a profane tweet (sent in the middle of the night from the student’s home computer) alerts his school’s monitoring system.

In this lesson, students are introduced to the idea that their gaming experiences may compromise their personal information.

Internationally, a wide range of legislation has been developed in order to manage and protect individual’s personal information. Canada’s public and private sector are governed separately in terms of privacy protection.

Young people today spend large amounts of time sharing parts of their personal lives online playing games, “checking in” with geolocation apps, posting photos and catching up with friends through social media. But despite this openness, privacy does indeed matter to youth, especially with their online actions being increasingly monitored by parents, educators, and corporations.

"Given the opportunity, young people do care about issues relating to the harnessing and use of their information online. They want to know what information is being taken from them, and why. They want companies to be more open about how data is being used."

It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.

Contrary to stereotypes, youth do care about their privacy.

Canada is a highly connected country: 96 percent of us have access to the internet. As technologies have improved to allow corporations, law enforcement and others to gather information and monitor activities online, media reports about violations or breaches of privacy are more and more frequent.

Thanks to the networked nature of the internet, in which information is always flowing both ways, there's no shortage of ways for apps, devices and websites to collect information about us.

Sociologist and surveillance scholar David Lyon defines surveillance as “any collection and processing of personal data, whether identifiable or not, for the purposes of influencing or managing those whose data have been garnered.”