MediaSmarts

It goes without saying that eight years is a long time on the Internet. Between 2005, when MediaSmarts published Phase II of our Young Canadians in a Wired World research, and 2013, when we conducted the national student survey for Phase III, the Internet changed almost beyond recognition: online video, once slow and buggy, became one of the most popular activities on the Web, while social networking became nearly universal among both youth and adults. Young people’s online experiences have changed as well, so we surveyed 5,436 Canadian students in grades 4 through 11, in classrooms in every province and territory, to find out how.

The theme of this year’s Media Literacy Week, “What’s Being Sold: Helping Kids Make Sense of Marketing Messages” is one I personally feel strongly about. After all, I’ve spent my entire career working in all aspects of marketing and communications. At the Canadian Internet Registration Authority (CIRA), I’m responsible for the department filled with people who are experts in advertising and communications, social media and public relations.

Snapchat, the mobile app that lets users send “self-destructing” photos, has the distinction of being the only digital tool that does not have a single redeeming feature. While the moral panic associated with blogs, cell phones, social networks and online games has largely faded in grudging recognition of their more positive uses (indeed, research shows that many parents have actually helped their children lie about their age register for Facebook accounts), Snapchat is seen as the Q-tip of the digital age: its sole function is to do the thing that you’re warned not to do on the box.

“A lie can travel halfway around the world while the truth is still putting on its shoes.”