Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.

Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."

There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending, ^[1] marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.

Kids are a highly desirable market for advertising: they control almost 150 billion dollars of spending in the U.S. alone and have a lifetime of spending ahead of them.

Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.

One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).

To help kids avoid the many traps and pitfalls set up by online marketers, parents and teachers need to become more informed about online marketing techniques and privacy issues – and then pass the information on to kids.

Advertising is a major source of stereotyped representations of masculinity.

Young people – who have disposable income and a tremendous influence on family purchases – are the perfect target for marketers and advertisers. This section covers various issues related to marketing that targets children and youth.

Surely you've heard of Inspector Spacetime, the cult British TV series that's run (with interruptions) since 1962. It has a tremendously active, engaged fanbase that's created blogs, videos and music devoted to it. Oh, and one more thing -- it never existed. It was made up as a thirty-second gag on the sitcom Community, as a parody-cum-homage of Doctor Who.