Women and Girls

Women and Girls

Simone de Beauvoir said “One is not born a woman, but becomes one.” This section analyzes how various media contribute to creating an ideal femininity and how we buy into it.

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Men and Masculinity

Men and Masculinity

Despite the fact that men are the most frequent protagonists in all forms of media, we sometimes have trouble defining what exactly makes a man. In this section, we explore how masculinity and maleness are constructed by the media.

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Women Working in the Media

Since the 1960s, feminists have argued that “it matters who makes it.” When it comes to the mass media, “who makes it” continues to be men.

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Media Portrayals of Men and Masculinity - Introduction

This section addresses the representation of men and masculinity in the media. It covers topics such as media stereotypes of masculinity, how children see masculinity portrayed in media, how various media contribute to stereotypes of masculinity, and male authority in media news coverage, and it addresses the role that the media play in shaping attitudes about masculinity.

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Resisting Stereotypes and Working for Change

Although many concerns remain about how women are represented in media, there are signs that things are changing. Roles for women on television, in particular, have become much more varied and complex in the last decade, ranging from tough and take-charge characters such as Starbuck on Battlestar Galactica and Detective Kate Beckett on Castle to more realistic, but still powerful characters such as Parks and Recreation’s Leslie Knope.

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Media Portrayals of Girls and Women - Introduction

We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek phalanx.

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How the Media Define Masculinity

Families, friends, teachers, and community leaders all play a role in helping boys define what it means to be a man. Mainstream media representations also play a role in reinforcing ideas about what it means to be a “real” man in our society. In most media portrayals, male characters are rewarded for self-control and the control of others, aggression and violence, financial independence, and physical desirability.

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Common Stereotypes of Men in Media

Various media analysts and researchers argue that media portrayals of male characters fall within a range of stereotypes.

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Masculinity and Sports Media

Sports media also contribute to the construction of masculinity in contemporary society.

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Masculinity and Advertising

In its study of masculinity and sports media, the research group Children Now found that most commercials directed to male viewers tend to air during sports programming. Women rarely appear in these commercials, and when they do, they’re generally portrayed in stereotypical ways.

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