- It can take young children several viewings to fully absorb and understand the story and images in a movie. Indulge their need to watch a favourite movie over and over again. They’re learning more every time, as well as getting comfort from the familiar.
Kids have always enjoyed watching movies, and as films have become available through more and more media this popular activity has come to play an increasingly influential role in their lives: nearly half of Canadian teens say that movies are their favorite entertainment medium. 
Media violence has been taken up as a public policy issue by a number of Western countries. Central to the debate has been the challenge of accommodating what may appear to be opposing principles—the protection of children from unsuitable media content and upholding the right to freedom of expression.
In this section, we examine some concerns related to the movies kids enjoy and we offer tips for talking about problematic film content such as violence and gender and racial stereotyping.
At the end of the day very little that can be done to prevent kids from encountering online advertising. The best approach is to teach them, from an early age, the purpose of advergames, branded characters and commercial websites.
In this section, we examine some concerns related to online marketing.
The Internet has revolutionized how young people watch movies: half of Canadian teens say that they download movies without paying for them at least once a week. 
Despite the popularity of the Internet, movies and TV still dominate young people’s media use (though they are increasingly watching both online).  Given this widespread appeal, these media may have an indirect effect by influencing how groups or cultures view body image.
Though young adolescents may seem “all grown up”, there are still many issues that need to be addressed relating to movie content. Many movies aimed at the “tween” age group (11–13) contain material that isn’t appropriate for young teens. The rating systems don’t necessarily help either: films that were rated Restricted (17 and over) at the cinema may become 14A when released on home video in Canada.
There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending,  marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.