These lessons are an adaptation of Grade 8 lessons from the Curriculum Healthy Relationships, by Men For Change, Halifax, Nova Scotia, a 53-activity, three-year curriculum designed for teens.
This lesson helps students understand how self-image can influence lifestyle choices.
In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.
This lesson helps students become more aware of the media’s role in determining what, and who, are perceived as being cool.
This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.
In this lesson students consider and discuss the trade-offs we all make on a daily basis between maintaining our privacy, and gaining access to information services.
This lesson lets students take a good look at our society’s pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being “overweight”.
To make students aware of the ways in which male violence is used and promoted in advertising.
This lesson helps students understand the relationship between body image and marketing by exploring the Kellogg’s Special K “look good on your own terms” advertising campaign.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.